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Case study: The Pioneer Woman Mercantile

On any given Saturday, visitors to The Mercantile’s bakery, restaurant, coffee shop, and retail operation outnumber Pawhuska, Oklahoma’s entire population. We helped Ree Drummond of Food Network and blogosphere fame and her team launch the retail and ecommerce store in small town Oklahoma.

Our Role

  • Shopify Theme Design
  • Shopify Theme Development
  • Retail Operations Consulting
  • Employee Training
  • Point of Sale Setup
  • Networking Setup
  • Warehouse Layout & Construction
  • Warehouse Management Software Setup

Built from the ground up

Before The Mercantile could open, we needed to build an ecommerce store that fit Ree’s unique style and vision and set up all the technology to power it. We also needed to take what was an old empty warehouse and turn it into a fully operational shipping facility. That meant everything from finding the warehouse shelving to implementing the software that powers the operations.

Shopify Inventory Management Consulting

Planning the logistics

The Mercantile had no back of house for backstocking inventory and their offsite warehouse was over a mile away. There were three cloud software systems that needed to talk to each other between warehousing, point of sale, and ecommerce. Our team carefully created, tested, and documented processes to set The Mercantile's staff up for success.

Photographing the details

It was important for online customers to have a great experience if they could not make it into the store. Part of that involved our team overseeing the food, product, and lifestlye photography in-house to make sure it showcased all the wonderful details of The Mercantile experience.

The Pioneer Woman Mercantile pastry
You try not to eat product during photography sessions...
The Mercantile Mobile Shopify Theme

Beautiful online as well

With the care and craft that went into building the experience for in-store visitors, our team had a tall order for this custom Shopify design. Working directly with Ree, our team created a unique representitive shopping experience that surprises and delights customers along their way.

Visit and shop The Mercantile online

Plan your visit

The Mercantile is truly one of the most unique stores we’ve had the chance to work with. If you get the chance, plan a visit to Pawhuska, Oklahoma and experience the wonderful people and this wonderful place firsthand. It's a true Oklahoma gem.

Plan your visit to The Mercantile today

Ready to work together? Reach out to our team today to get started.